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Objectives:
To provide their members with access to legitimate music download and to provide content owners with a digital platform where they can securely distribute their digital assets without the piracy.
Activity:
To promote the platform, numerous A&P campaigns were rolled out to create awareness for the site. One of their campaigns includes allowing existing members of Starhub's HUB Club to exchange their membership points for vouchers which they can use to redeem songs from the portal. An online radio-streaming function which was only playable by max-online users was also added to the site.
Project Description:
DC was involved with development of the entire Digital Rights Management (DRM) platform. The system included integration with other content owner systems for direct updates of the ;Play Music catalog.
Various payment methods were also incorporated in the site to allow users convenience when choosing their payment
Royalty reporting module was also easily accessible by the content owners to review their sales revenue and content popularity.
Using IP Content Digitization, we were able to efficiently encrypt and ingest the huge volume of contents and have them updated to the website efficiently.
With intentions to expand their digital store, DC was tasked to develop Starhub's video channel using our IP Video platform. In this channel many of their broadcast programs were ingested to PC compatible format and DRM protected for downloads. This move was welcomed by many of their subscribers who get to purchase the episodes that they missed on the broadcast channel.
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