Objectives:
To support Samsung Vina to fully capitalize on mobile vouchers in their collaboration with Megastar, one of the largest Cinema operators in Vietnam.
Project Description:
Every purchase of a Samsung M3510 phone, users will get a mobile voucher in exchange for a High School Musical 3 ticket over the Megastar cinema counter.
The m-voucher acquisition is via short codes with unique identification by the use of IMEI information entered by the user. The use of this mobile distribution channel has greatly enriched the user experiences and enhances their mobile lifestyle with this new adoption.
The platform could be extended for other similar campaigns which extend across the traditional media channels with this mobile distribution platform. The platform also enables Samsung to better leverage on the use of new media technology in expanding their marketing reach in this mobile driven era.
All data collected are tabulated and presented as report to Samsung for their database mining and to support future campaigns.
And as part of our total solution offering, a customer support system was implemented to assist users with any problem in the use of this new media channel.
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