Objectives:
To support SonyBMG and Hennessy in rewarding Hennessy customers through new media experience targeting at users in Hong Kong, China, Taiwan and Vietnam.
Project Description:
DC creatively designs & develops a rich media content redemption channel integrating with DC IP Connect Platform to further enhance the launch of the Hennessy Artistry, the Global Art of Mixing.
Special unique codes are created to allow redemption and download of music tracks from selected library. This acts as exclusive pass to own the specially selected tracks.
This campaign is restricted to customers in Hong Kong, Taiwan, Vietnam and China only.
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