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Objectives:
A marketing campaign aimed on increasing membership of the local Ebay site.
Activity:
Ebay Singapore & EMI Singapore worked together to allow interactive download of free digital content for every new Ebay Singapore member sign up. Besides online ads on eBay.com.sg and EMI website, inserts were also placed in EMI CD's to create further awareness of the promotion.
Project Description:
DC's IP Connect platform was used to support the entire campaign, from DRM protecting the songs to the delivery of content via PC download. Our back end tracking system also allows Ebay and EMI to gather statistic on the market response & behavior.
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